Programs

We offer comprehensive degree programs designed for creative and career-oriented students. Our classes are innovative, and offered year-round, enabling students to graduate in as little as twenty-one months. Our curriculum is designed to encompass the industry trends in expanding industries, affording students an opportunity to gain hands-on practice in a dynamic and visionary environment.

We offer the following subject-specific programs of study:

Culinary Arts (AS)

Today, America's interest in culinary arts is growing and prospering as never before. Few occupations can offer the creativity, excitement, and growth found in the culinary arts. Restaurants, hotels, clubs, resorts, convention centers, retirement homes, hospitals, major corporations, and entertainment facilities all offer career opportunities for the culinary professional. With national increases in dining out, the foodservice industry is growing at a rapid rate. Consumer expectations will rise accordingly and the industry must be prepared to respond to increasing demands for service, quality, nutrition, and diversity of product and flavor..

The curriculum emphasizes progressive techniques and trends. Students receive practical training in modern kitchens. The Culinary Arts associate's degree program consists of providing courses covering basic skills and advanced techniques, including international cuisine, ? la carte, sauces, American regional cuisine, charcuterie, classical cuisine, baking, pastry, and culinary skills. Instruction in kitchen management, purchasing, and cost control, menu design, and dining room operation provides students with a solid business background. Students gain hands-on experience operating the school restaurant, working in the kitchen, and the front of the house. Students can gain experience in settings such as entertainment establishments, resorts, hotels, clubs, restaurants, hospitals, and other healthcare institutions, convention centers, and even on cruise ships.

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Culinary Management (BS)

The bachelor's degree program in Culinary Management prepares graduates for entry-level foodservice-related management and supervisory trainee programs. The program provides an opportunity for students to become competent in the identified priorities for the foodservice industry: cooking and kitchen skills, communication, training, leadership, motivation, management, human resources, technology, accounting, marketing, and customer relations. From overseeing food quality, to dealing with customers, to making staffing decisions, a foodservice manager handles hundreds of varied yet critically important tasks every day. The manager's capabilities and day-to-day performance, and ability to make decisions quickly often determine the ultimate success or failure of a foodservice operation.

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Digital Filmmaking & Video Production (BS)

The Bachelor of Science Program in Digital Filmmaking & Video Production will offer a balance in theory, history, and practical training to produce competent and literate graduates who are proficient in the technical, organizational, historical, and creative aspects of visual storytelling. This program will integrate industry and education with internship programs and its own student operated production company and television studios.

Storytelling will be the basis from which the technical aspects such as lighting, directing, editing, and sound are taught. There will, however, be an even greater emphasis on storytelling itself since good stories are in great demand in the industry and writing is one of the best ways through which to enter it.

The principles of this craft will be further explored and applied to the various contemporary forms. Students will have the opportunity to script and produce screenplays, teleplays, sitcoms, commercials and music videos, which, among other avenues, they can enter into the numerous writing and video-making competitions the industry sponsors.

Equally important is the production of the thesis video project, which will be the centerpiece of the graduating student's demo reel. This allows the graduate the opportunity to enter film/video festivals and contests and present a "visual calling card" to prospective employers in the industry. In addition, technical competencies will be further enhanced as students are offered advanced courses in these areas and provided the opportunity to concentrate in their chosen fields.

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Digital Photography (AS | BS)

AS

Please contact the Office of Admissions for more information about this new program.

BS

Please contact the Office of Admissions for more information about this new program.

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Fashion Design (AS)

The Fashion Design degree program offers creative opportunities to transform design ideas into garments and accessories. Students are introduced to basic skills of construction in sewing, tailoring, flat pattern drafting, and draping to provide a solid foundation in the fundamentals of apparel engineering. Design courses emphasize the principles and aspects of good design, and the drawing and illustration techniques essential for design communication. Further training increases student's conceptual experiences, enabling them to take an idea from the planning stage through the construction process to the finished garment. Students study computer-aided design and hone their creative problem-solving skills through a variety of design challenges. The faculty nurtures creativity and teaches hands-on skills using traditional tools as well as industrial equipment similar to that found in the fashion design field. The combination of professional skills and technical knowledge help students prepare for entry-level positions as a junior designer, pattern grader, or as an assistant in the design or production departments.

The objective of the Associate of Science in Fashion Design degree program is to provide students with a foundation of knowledge and skills together with performance standards of industry practices and applications found in the apparel and textile industries. Students engage in both conceptual and applied coursework as well as hands-on technological applications.

The Associate of Science degree in Fashion Design is a seven-quarter program containing 112 credit hours and can be completed in approximately 21 months. Program classes include Fundamentals of Construction, Fashion Illustration, Computerized Pattern Making, and Apparel Marketing. Students use tools and software such as PAD, Microsoft Office, Adobe Illustrator, and Adobe Photoshop.

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Fashion Design (BFA)

The Bachelor of Fine Arts in Fashion Design degree program offers creative opportunities to transform design ideas into garments and accessories. Students are introduced to basic skills of garment construction, flat pattern drafting, and draping to provide a solid foundation in the fundamentals of apparel engineering. Design courses emphasize the principles and aspects of good design, textile design and development, and the drawing and illustration techniques essential for design communication. Further training increases students' conceptual experiences, enabling them to take an idea from the planning stage through the construction process to the finished garment.

In addition, students study computer-aided design and hone their creative problem-solving skills through a variety of design challenges. The faculty nurtures creativity and teaches hands-on skills using traditional tools as well as industrial equipment similar to that found in the fashion design field. The combination of professional skills and technical knowledge helps students prepare for successful entry into the industry as a junior designer, pattern grader, or as an assistant in the design or production departments in the garment and text industry.

The objective of the Bachelor of Fine Arts in Fashion Design degree program is to help students attain a fundamental grounding in fashion design, including an introduction to the theory and practice of tailoring, draping, pattern drafting, construction and sewing, fashion illustration and creative design. These skills are enhanced through computerized pattern making and design hardware and software systems. Advanced courses provide students with the opportunity to focus upon surface design and select a professional direction in men's, women's, children's, or accessory design.

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Fashion Marketing & Management (BS)

The Bachelor of Science in Fashion Marketing & Management degree program is rich in theory and practice. The focus on theory and the history of this industry at the beginning of the program articulate the guiding principles which provide the foundation for the hands-on application of design concepts. Students will develop abilities in the foundation aspects of the fashion design process. They will quickly move to the founding principles of marketing, advertising, merchandising and management. They will learn how the profession interfaces with others and how to manage the business of their profession. They will develop aesthetic and ethical sensitivities over the course of the program.

The objective of the Bachelor of Science in Fashion Marketing & Management degree program is to combine the broad cultural knowledge and critical-thinking skills of the liberal arts education with emphasis on the creative, technical, design and business capabilities in order to foster the relationship between knowledge and application, theory and practice.

Upon graduation, students are prepared for entry-level positions in the industry such as management trainee, assistant manager, visual merchandiser, manufacturer's representative and assistant merchandise buyer. After gaining professional experience, graduates may qualify for more advanced positions in management and merchandise buying. Some graduates eventually work independently as consultants or open their own businesses.

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Fashion Marketing (AS)

The Associate of Science in Fashion Marketing degree program teaches students how to use textiles, color, and design to create visual merchandising campaigns. Business courses teach students how to develop, analyze, and implement effective sales strategies. They learn how to use computers for cost analysis, inventory control, and other store operations; and are instructed in the basics of merchandise economics, leadership skills, manufacturing, and store planning.

The objective of the Associate of Science in Fashion Marketing degree program is to offer students skill building in design, business, digital and industry-relevant areas as a means of preparing for entry-level positions.

Many students combine what they learn in the classroom with hands-on experience through part-time jobs and internships. In addition, students learn marketing promotion, buying techniques, and retail management. They will graduate prepared for entry-level positions in retail or wholesale sales and management, and as consultants and stylists for clothing wholesalers and manufacturers.

The Associate of Science in Fashion Marketing degree program lasts seven quarters and contains 112 credits, including 28 credits in Liberal Studies courses. The program can be completed in approximately 21 months and contains courses, including Fundamentals of Marketing, Sales Promotion, Retail Buying, and Merchandise Management.

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Game Art & Design (BS)

The bachelor's degree program in Game Art & Design offers a broad range of work-ready design and technology competencies focused on career paths in the specialty of game art and design. Students will begin with a substantial foundation in drawing, color, design, and computer applications. From this foundation, they develop advanced skills in various aspects of computer graphics and animation. Students learn to use tools of the computer animation profession, ranging from modeling to animation to game engines. In addition to software applications, students will use scanners, printers, and classroom presentation equipment. These tools enhance the student's flexibility and creativity, and enable them to produce an individualized portfolio that demonstrates their practical and technical abilities to potential employers.

Program Objectives

1. Students will demonstrate traditional and digital art skills showing a solid foundation of the principles of game art & design according to professional industry standards.

2. Students will also possess the requisite presentation, interviewing, resume-building and game business knowledge critical to seeking an entry-level artist and/or designer position in the industry.

3. They will be able to demonstrate the principles of gaming, balance and usability to plan and create game rules, mechanics, environments, aesthetics and experiences.

4. They will also be able to demonstrate the skills necessary to create game art assets for use in industry standard engines through all stages of the production pipeline.

5. Additionally, students will possess knowledge of the managerial and developmental aspects of the game production pipeline and demonstrate knowledge of planning, scope, soft-skills, problem-solving, deadlines and economics that go into making a market-ready game.

6. Graduates will be prepared for entry-level employment as game asset designers, 2-D and 3-D artists, lighting specialists, background artists, illustrators, level designers, digital model makers, and texture mappers. Additionally, graduates will be prepared for assignments and projects to include designing level play and background stories, creating characters and related environments, and applying knowledge of video and computer games to evaluate game products.

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Graphic Design (AS)

Graphic designers create a vast range of visual communications, including corporate identity, consumer package designs, annual reports, exhibit materials, direct mail, brochures and multimedia presentations. Students in this program initially develop basic skills in design, illustration and typography. They also are trained in creative problem solving and the ability to offer solutions that are successful in the business of commercial graphics. Emphasis is placed on learning the skills and techniques of both computer graphics and traditional design and production tools such as the drawing board and drawing instruments. Advanced training includes the execution of assignments encountered by professionals in the field. Students graduate with the training and portfolio required for an entry-level position in visual communications. Some of today's most dynamic industries are based on graphic design. The fields of advertising, publishing, television and graphic design offer great opportunities for trained visual communicators.

The objective of the Associate of Science in Graphic Design degree program is to help the student attain a fundamental grounding in graphic design, including an introduction to the theory and practice of print production, electronic publishing techniques, illustration media for advertising, and promotional campaigns.

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Graphic Design (BS)

Some of today's most dynamic industries are based on graphic design. The fields of advertising, publishing, television, and graphic design offer great opportunities for trained visual communicators, especially designers and artists.

Advertising agencies require the talents of many professionals. Art directors work with writers to develop original concepts, supervising a creative process that relies on the expertise of layout artists, production artists, illustrators, photographers, and printers.

In the field of publishing, art directors and designers work with editors and journalists to design and produce magazines, books, and newspapers. Graphic designers create a vast range of visual communications, including corporate identity programs, consumer package designs, annual reports, exhibit materials, direct mail, brochures, and multimedia presentations.

The television industry now employs hundreds of trained visual artists who use conventional and computer technology to create television commercials, sophisticated titling, and graphics.

The objective of the program is to help the student attain a fundamental grounding in graphic design, including an introduction to the theory and practice of print production, electronic publishing, graphic illustration, and sales promotion. Graduates will be prepared for entry-level positions in the graphic design field.

The Art Institute of California – Hollywood offers a Bachelor of Science degree in Graphic Design. The degree program lasts approximately four academic years and contains 192 credits, including approximately 56 credits in Liberal Studies courses.

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Industrial Design (BS)

* The Industrial Design bachelor's degree program offers students an educational environment that fosters creativity, innovation, and critical thinking. These qualities define form and function of products and systems, balancing the needs of the user with the capabilities of industry. Industrial Design graduates benefit society through their design skills, technical knowledge, and aesthetic sensibilities.

The program prepares students for career opportunities in a versatile and dynamic profession, providing the tools to compete in a global economy.

Industrial designers take a product and make it user-friendly, decide how it looks and feels, as well as how it functions. They take toys, phones, computers, furniture - even automobiles - and develop them, from "great idea" to manufacturer. Industrial design is a career in three dimensions: combining creative ideas, refined technical skills, and artistic application of design. It involves creating prototypes for product designs, point-of-purchase displays, exhibition design, and even special effects. It's a combination of creativity, technical skill, and artistic talent that comes together in models or full-scale environment creations. Professionalism is a change in focus for the industrial designer: rather than focusing on one or two hard skills, the industrial designer participates in a wider role of business activities. This creates a challenge for those entering the field. While entry-level industrial designers need to offer their first employers "happy hands" (hard skills that can be put immediately to work), entry-level designers also need to have greater training and education so that they can grow more effectively in their career.

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Interior Design (BS)

Interior Design is both an art and a science. Its purpose is to enhance quality of life and facilitate human activity. The study of this discipline is best served by combining the broad cultural knowledge and critical thinking development characteristic of the liberal arts education with emphasis on the unfolding of creative, technological, and design capabilities in order to foster the relationship between knowledge and application, theory and practice.

The objective of the Bachelor of Science in Interior Design degree program is to prepare students to conceive and execute viable, creative design solutions in diverse occupations within current market realities. The focus on theory at the beginning of the program articulates the guiding principles which provide the foundation for the hands-on application of design concepts. Students will develop abilities in all aspects of the design of three-dimensional space, both residential and commercial and rooted in historical and cultural contexts. They will learn how to communicate design solutions through a variety of visual media. The program emphasizes how the profession interfaces with others and how to manage the business of the profession. Students will develop aesthetic and ethical sensitivities over the course of the program. They will graduate prepared to enter the fields of commercial and residential interior design.

Students who graduate from the Interior Design bachelor's degree program will be prepared for entry-level positions as residential designer, commercial designer, facilities designer, computer-aided drafts person, or showroom managers or associates.

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Media Arts & Animation (BS)

Television, both network and cable, major corporations, commercial postproduction facilities, and film production companies are among the industries that make use of skills developed by graduates of The Art Institutes. Exciting opportunities such as animation artist, special effects artist, broadcast graphics designer, and video postproduction artist are at the forefront of an industry that repackages information in creative new ways. The computer animator is a highly skilled and specialized visual communicator who combines artistic talent with technological expertise to create impressions in a moving image format.

Students begin with a substantial foundation in drawing, color, design, and computer applications. From this foundation,students develop advanced skills in various aspects of computer graphics and animation. Students learn to use the tools of the computer animation profession, ranging from computer operating systems to three-dimensional modeling. These tools enhance students' flexibility and creativity, and enable them to produce an individualized digital portfolio that demonstrates their practical and technical abilities to potential employers.

Graduates of this twelve-quarter bachelor's degree program will be prepared with fully focused, entry-level skills to enter this fast-paced, high-tech, and rewarding field.

Program Objectives

1. Graduates will demonstrate application of learned concepts from traditional art courses. These would include: drawing,color, form, design, composition and digital art skills showing a solid foundation according to industry standards.

2. Graduates will demonstrate an applied technical knowledge of standard industry animation and digital design software.

3. Graduates will demonstrate a practical understanding and application in the principles of animation, acting and movement and cinematic storytelling as it relates to 2-D and 3-D animation.

4. Graduates will demonstrate an understanding of professionalism, presentation skills and core curriculum competencies through effective self-marketing.

5. Graduates are prepared to seek entry-level positions such as animation or digital artist, special effects artist, storyboard artist, background artist, broadcast graphics designer, or lighting designer at a commercial post production facility or game design company.

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Set & Exhibit Design (BS)

The Set & Exhibit Design Bachelor of Science degree program is an exciting program unique to The Art Institute of California – Hollywood. This program was specifically designed for those individuals who want to work in set and exhibit design for the entertainment and marketing industries. The program teaches many of the skills found in industrial design programs but is more specific to the areas of film, television, theater, trade show displays, retail displays, and other similar areas of entertainment and marketing. This program combines hands-on construction and fabrication skills, creative design training, and industry specific business knowledge. Students will work both in model form and in life size set design. This program is specifically designed to meet the needs of high entertainment and marketing locales such as Los Angeles with its large entertainment field.

The Set & Exhibit Design Bachelor of Science degree program offers students an educational environment that fosters creativity, innovation, and critical thinking. These qualities define form and function of products and systems, balancing the needs of the user with the capabilities of industry. Program graduates benefit society through their design skills, technical knowledge, and aesthetic sensibilities.

The program prepares students for entry-level career opportunities in a versatile and dynamic profession, providing the tools to compete in a global economy. The individual interested in this field is one who feels comfortable with and challenged by construction tool use such as saws and drills, while also being challenged artistically with drawing, painting, and design. Additionally, the individual will be challenged to develop business and networking knowledge of the industries they will enter. This individual will develop both artistic and technical skills. The faculty members specific to this program are industry professionals that have worked in the film, video, television, theme parks, and marketing construction fields such as trade show booth design, and retail display design.

Graduates of this program will find entry-level positions in motion pictures, television studios, music video productions, museums, theme parks, exhibit design companies, malls, department and retail stores, and other marketing industry areas.

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Visual & Game Programming (BS)

Visual Effects & Motion Graphics is an exciting discipline that is an essential part of the entertainment industry. The advent of Web and entertainment technology has driven the demand for skilled people in the fields of visual effects and motion graphics, and has led to many employment opportunities in these fields.

The individual interested in this field is one who feels comfortable with and challenged by technology, graphics, video, and film. This individual will develop both artistic and technical skills. The faculty members specific to this program are industry professionals that have worked in the film, video, television, Web, and graphic fields.

Graduates of this program will find entry-level positions in broadcast and cable television, film-related projects, and in corporate video postproduction. The opportunities for graduates of this program are increased by the growing use of video, DVDs, digital film, and animations on the Web. As increased bandwidth becomes available to entertainment and business companies, more users will create richer media for Web sites. As a result, more jobs will be available for graduates from this program's training.

This program teaches skills in motion graphics and compositing. Two distinct job groups are represented. Visual effects and motion graphics share many common bonds yet allow students the opportunity to enter into very different employment markets. This opportunity allows students to align their skills with their strengths. By focusing on six to eight courses at the end of their program, students will have the time-on-task for either broadcast design or visual effects. This approach will capture student interest and strengthen their preparation for employment.

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Visual Effects & Motion Graphics (BS)

Visual Effects & Motion Graphics is an exciting discipline that is an essential part of the entertainment industry. The advent of Web and entertainment technology has driven the demand for skilled people in the fields of visual effects and motion graphics, and has led to many employment opportunities in these fields.

The individual interested in this field is one who feels comfortable with and challenged by technology, graphics, video, and film. This individual will develop both artistic and technical skills. The faculty members specific to this program are industry professionals that have worked in the film, video, television, Web, and graphic fields.

Graduates of this program will find entry-level positions in broadcast and cable television, film-related projects, and in corporate video post production. The opportunities for graduates of this program are increased by the growing use of video, DVDs, digital film, and animations on the Web. As increased bandwidth becomes available to entertainment and business companies, more users will create richer media for Web sites. As a result, more jobs will be available for graduates from this program'straining.

This program teaches skills in motion graphics and composting. Two distinct job groups are represented. Visual effects and motion graphics share many common bonds yet allow students the opportunity to enter into very different employment markets. This opportunity allows students to align their skills with their strengths. By focusing on six to eight courses at the end of their program, students will have the time-on-task for either broadcast design or visual effects. This approach will capture student interest and strengthen their preparation for employment.

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Web Design & Interactive Media (AS)

The individual interested in this field is a critical thinker who feels excited about and challenged by technology, and has specialized skills as an artist, designer or creative technologist. Faculty members help students combine their creative abilities with technical skills for entry into professions related to the Internet, World Wide Web and multimedia. Industries in this area include CD-ROM-based entertainment, online publishing, web-based games, education, marketing, corporate communications and consumer information delivery over the web.

The interactive media design professional "architects" interactivity by weaving vector graphics, audio, photographic imagery, animation and video using scripting languages as the intertwining yarn. By working in classrooms and computer labs, students develop a foundation in drawing, mathematics, science, design, image manipulation, interactive architecture, multimedia scriptwriting, digital sound, streaming video and animation.

More complex coursework involves combining animation tools to integrate text, sound, images, animation and video to complete a project. Students also learn about the structure of electronic games, information design, interactive authoring, and computers in animation and Web site. As an outcome of the program, each student uses all of the skills learned to create an individualized digital portfolio. The advent of multimedia in the business world has created job opportunities that require an individual who can combine sound, graphic arts, text and video/film to enhance the dissemination of information.

The objective of the Associate of Science in Interactive Media Design degree program is to help the student attain a fundamental grounding in multimedia and web design, including an introduction to the theory and practice of information design, video and audio, image manipulation, and interactive telecommunications.

Students graduating from this degree program will be prepared for entry-level positions as web artists, multimedia artists, production artists, web producers, web designers, interface designers, scriptors, sound designers, production managers, script writers, software testers, multimedia programmers, beta testers, effects editors, video editors, multimedia graphic artists and multimedia graphic designers.

The Associate of Science degree in Interactive Media Design is a seven-quarter program containing 112 credit hours and can be completed in approximately 21 months. Program classes include Fundamentals of web-based Programming, Digital Audio Editing, DVD Authoring, and Production Planning. Software includes Adobe Photoshop, Vegas for Audio, DHTML, Macromedia Flash and Director.

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Web Design & Interactive Media (BS)

Interactive media design is an exciting new field of integrated electronic communications that is becoming an essential part of the business, education, and entertainment industries. The advent of multimedia has established a regeneration of energy in business that has led to the creation of employment opportunities that require an individual who can combine sound, graphic arts, text, and video/film to enhance the dissemination of information. The presence of the Internet adds the opportunity to combine these elements for the Web.

The individual interested in this field is one who feels comfortable with and challenged by technology, and who has specialized skills as an artist or technician. The faculty are industry professionals committed to helping students combine their creative abilities with technical skills for entry into the multimedia-related professions of entertainment, publishing, advertising, education, marketing, corporate communications, and consumer information delivery.

Students graduating from the bachelor's degree program will be prepared to seek entry-level employment as Web artists, multimedia artists, production artists, Web producers, Web designers, interface designers, scriptors, sound designers, production managers, script writers, software testers, multimedia programmers, beta testers, effects editors, video editors, multimedia graphic artists, and multimedia graphic designers.

In addition to the art- and design-related positions, students completing the bachelor's degree program will be prepared to enter the field as project coordinators, technical specialists, asset managers, instructional designers, programmer Web masters, and multimedia audio producers.

The objective of the program is to help students attain a comprehensive foundation of design skills with an emphasis on interactive design. Students will be prepared to use the tools necessary to create interactive content for the Web. They also will develop a thorough understanding of project management as it applies to Web production.

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